Tracking parameter remover

What a tracking parameter is

When you copy a link from an email, an ad or a social app, much of it is not the page address. It is extra information: which campaign sent you, which ad you clicked, and sometimes, with tags like fbclid, an ID that links the click to you.

You do not need any of it to reach the page. Remove it and the link still works, it is much shorter, and it no longer tells the site where you found it. This matters most when you share a link: a link pasted into a group chat passes your click ID to everyone who opens it.

Which parameters this removes

All utm_* tags, plus about sixty others from the companies that add them: gclid, gbraid and wbraid (Google Ads), fbclid (Meta), msclkid (Microsoft), mc_cid and mc_eid (Mailchimp), _hsenc (HubSpot), ttclid (TikTok), twclid (X), igshid (Instagram), and groups like pk_* and matomo_*.

Each one removed is listed with the company that added it, so you can check.

Parameters it leaves alone

A few names are tracking on one site but needed on another. s is a click tag on X, but a search term on many sites. ref can be a referral tag or part of a code link. t can be tracking, or the time in a YouTube video. Remove it, and you lose the moment someone wanted you to see.

Removing these would break links, so the tool lists them separately and lets you decide.

Does removing them break anything?

For the person opening the link, no. The page is the same. But the person who sent it will not see the visit in their campaign reports. If you are cleaning your own marketing links, use the UTM builder instead.

Nothing you paste leaves your browser

Links you paste here are cleaned by code running on this page. Nothing is sent to a server. The share link keeps its settings after the #, and browsers never send that part. You can check this yourself in your browser's network tab.